Is This Future Shock?

musings on how technology is changing my business environment

Archive for the ‘social networking’ tag

Thinking social media, ID and Facebook names

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Two face

Two face

Having seen all the furore about Facebook names, I got mine.

Originally, it is http://facebook.com/steveellwood.

However, you can also find it – and me – at http://steveellwood.com/facebook.

Similarly, I’m http://twitter.com/steveellwood – but you can find me at http://steveellwood.com/twitter.

What’s interesting – to me in any case –  is how I ended up with my “branded” pages.

I’d seen Paul Downey, @psd, make a comment about facebook names. I’d a while ago added Anil Dash, @anildash to my friendfeed list – to my shame, I’ll admit I’m still learning what I might do with Friendfeed, so I spotted the Facebook names post I blogged about the other day.

In the comments about that, I saw the approach Ross Rader (@rossrader) took, using the link to his domain.

I twittered about this, and a friend and colleague Rob Collingridge, @robcollingridge, took this up, and implemented it on his domain. I’m like “Wow, was that easy to do?”

Rob sticks up some instructions on his Facebook wall. Drat, my domain is hosted on wordpress.com. Maybe I need to selfhost. I’ll ask.

Another twitter friend, @akaSteve, encourages me, and kindly offers assistance. I already have hosting though, so a day later, my domain is moved, my blog is moved and upgraded – and I can point to Twitter and Facebook from my domain.

All because I saw something on Twitter.
Image Credit: larry&flo

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Written by SteveEllwood

June 15th, 2009 at 8:12 am

The death of Internal Comms?

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In another interesting post, Richard at Inside Out  asks some interesting questions about how the future will change for Internal Comms professionals.

He highlights change into operational networks rather than managed communication hierarchies – in truth these changes are taking effect already, as harassed professionals use a variety of methods to prune their email overload –  some here – some  more  ruthless.

I use filtering in Outlook to move corporate briefings to another folder which I’ll read when I get chance to, in an airport/station, when I’m grabbing a coffee.Some colleagues filter out *anything* that is cc’d to them. Basically, they are making a choice to try and tone down the CYA emails.

How do you make me read your message? Well, in truth, you can’t. You have to make me want to know what’s important, and good internal communicators know this. Make it easy for me to get the message when I want it; make it snappy to read; keep the format consistent. Then I might read it.

Sending a weekly dirge of “What’s happening in MegaCorp, Blue Widgets Division”, will just get your message canned. Sending a series of links *may* be better, as at least you won’t be quite so hated, but probably won’t get your message across better.

As Richard points out, communication is being done through a variety of means: blogs, recommendations,  social networking, like Facebook (where this blog is publicised  and my other ShaiDorsai blog is imported to)

“A world in which the information consumer controls what they consume from a menu of feeds – basing that choice on the reputation of the source, recommendations from colleagues and serendipitous discovery through social networks. Interactions are almost exclusively real-time and informal in nature.”

I reckon he’s right; some communicators are naturally gifted and can manage their messages intuitively, and have the focus and time management to do this themselves.

Many who need to communicate won’t have the ability or the time to manage the new media… and Richard and his ilk can continue to earn their money.

Now, how he communicates this message to the senior executives is crucial… I wait with interest to find his next steps…

Written by SteveEllwood

November 7th, 2007 at 12:59 pm

Posted in blogging

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