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	<title>Is This Future Shock? &#187; Twitter</title>
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	<link>http://steveellwood.com</link>
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		<title>Twitter Chats for Knowledge Management</title>
		<link>http://steveellwood.com/2009/11/24/twitter-chats-for-knowledge-management/</link>
		<comments>http://steveellwood.com/2009/11/24/twitter-chats-for-knowledge-management/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 21:01:38 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[knowledge management]]></category>

		<guid isPermaLink="false">http://steveellwood.com/?p=247</guid>
		<description><![CDATA[How did a Twitter chat work?
I had a brief meeting today, about Knowledge Management.
I didn&#8217;t know where the meeting started; I didn&#8217;t know everyone who was there. I didn&#8217;t know when the meeting started &#8211; and I wasn&#8217;t invited.
How did that work then? Basically, I spotted a tweet from someone I follow that was hashtagged [...]]]></description>
			<content:encoded><![CDATA[<h2>How did a <a class="zem_slink" href="http://twitter.com/" title="Twitter" rel="homepage">Twitter</a> chat work?</h2>
<p>I had a brief meeting today, about <a class="zem_slink" href="http://en.wikipedia.org/wiki/Knowledge_management" title="Knowledge management" rel="wikipedia">Knowledge Management</a>.</p>
<p>I didn&#8217;t know where the meeting started; I didn&#8217;t know everyone who was there. I didn&#8217;t know when the meeting started &#8211; and I wasn&#8217;t invited.</p>
<p>How did that work then? Basically, I spotted a tweet from someone I follow that was hashtagged with <a href="http://twitter.com/#search?q=%23kmers">#KMers</a>. Following the link got me to the live search for the <a class="zem_slink" href="http://twitter.pbwiki.com/Hashtags" title="hashtag" rel="homepage">hashtag</a>, and I was able to take part in the lively discussion &#8211; the bit that particularly interested me was the creative tension between folksonomy and taxonomy.</p>
<h2>What&#8217;s it all about?</h2>
<p>Chasing it up after the event, I found the excellent <a href="http://www.kmers.org/">KMers.org</a> site, where a group of Knowledge Management professionals </p>
<blockquote><p><em> aim to use a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Social_media" title="Social media" rel="wikipedia">Social Media</a> tool (Twitter Chat) and a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Content_management_system" title="Content management system" rel="wikipedia">CMS</a> tool (<a class="zem_slink" href="http://www.drupal.org" title="Drupal" rel="homepage">Drupal</a>) to run a site that helps KMers share information about the practice of Knowledge Management</em></p></blockquote>
<p>I just lucked into it. I enjoyed the section I was involved in, and I&#8217;d recommend future events.</p>
<p>You can see the transcript of the <a href="http://www.kmers.org/chattranscript/pilot-chat-best-ideas-km-world">[Pilot Chat] Best Ideas from KM World</a>.</p>
<p>If you are interested in Knowledge Management you should take  a look. Maybe I&#8217;ll see you there?</p>
<h6 class="zemanta-related-title" style="font-size:1em;">Related articles by Zemanta</h6>
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<li class="zemanta-article-ul-li"><a href="http://www.socialfish.org/2009/11/on-tweckling-during-conferences.html">On Tweckling during conferences</a> (socialfish.org)</li>
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		</item>
		<item>
		<title>Sometimes, what you don&#8217;t know is surprising</title>
		<link>http://steveellwood.com/2009/08/10/sometimes-what-you-dont-know-is-surprising/</link>
		<comments>http://steveellwood.com/2009/08/10/sometimes-what-you-dont-know-is-surprising/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:12:27 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://steveellwood.com/?p=229</guid>
		<description><![CDATA[



Image via Wikipedia



I&#8217;m still trying to find my way through what social media/&#8221;Web2.0&#8221; actually means to me.
I have accounts on lots of services, and use:
Twitter &#8211; a lot
Facebook &#8211; a bit
LinkedIn &#8211; a bit
I blog &#8211; a little
I glance at other services, share some photos on Flickr and follow a few folk on friendfeed. Prolific [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin:1em;display:block">
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<dl class="wp-caption alignright" style="width: 310px; ">
<dt class="wp-caption-dt"><a href="http://en.wikipedia.org/wiki/Image:Scoble_by_feldstein.jpg"><img src="http://upload.wikimedia.org/wikipedia/en/thumb/1/1e/Scoble_by_feldstein.jpg/300px-Scoble_by_feldstein.jpg" alt="Scoble, Longhorn Evangelist" title="Scoble, Longhorn Evangelist" width="300" height="295"></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size:0.8em">Image via <a href="http://en.wikipedia.org/wiki/Image:Scoble_by_feldstein.jpg">Wikipedia</a></dd>
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<p>I&#8217;m still trying to find my way through what <a class="zem_slink" href="http://www.wikinvest.com/concept/Social_media" title="Social media" rel="wikinvest">social media</a>/&#8221;<a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_2.0" title="Web 2.0" rel="wikipedia">Web2.0</a>&#8221; actually means to me.</p>
<p>I have accounts on lots of services, and use:<br />
Twitter &#8211; a lot<br />
<a class="zem_slink" href="http://facebook.com" title="Facebook" rel="homepage">Facebook</a> &#8211; a bit<br />
<a class="zem_slink" href="http://www.linkedin.com" title="LinkedIn" rel="homepage">LinkedIn</a> &#8211; a bit<br />
I blog &#8211; a little</p>
<p>I glance at other services, share some photos on <a class="zem_slink" href="http://www.flickr.com" title="Flickr" rel="homepage">Flickr</a> and follow a few folk on <a class="zem_slink" href="http://friendfeed.com" title="FriendFeed" rel="homepage">friendfeed</a>. Prolific posters on any of the services, I tend to consume via <a class="zem_slink" href="http://en.wikipedia.org/wiki/RSS" title="RSS" rel="wikipedia">RSS</a>.</p>
<p>One of these is <a class="zem_slink" href="http://scobleizer.com/" title="Robert Scoble" rel="homepage">Robert Scoble</a>, who is hugely well known &#8211; in certain circles &#8211; and has made a recent career about knowing things in this space.</p>
<p>I was staggered to see in his recent post <a href="http://scobleizer.com/2009/08/10/twitters-platform-shortcomings/">Twitter&#8217;s platform shortcoming</a></p>
<blockquote><p><em>&#8230; last week I learned that there are tons of followers who just follow you to get you to follow back </em></p></blockquote>
<p>I thought everyone knew that. But then, there&#8217;s loads of stuff I don&#8217;t even know that I don&#8217;t know.</p>
<p>Why do *I* follow people?<br />
I know you, you&#8217;re geographically close to me, I liked your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Blog" title="Blog" rel="wikipedia">blog post</a>, someone I follow has @ replied with something of interest.</p>
<p> If you follow me, and you&#8217;re not immediately interesting, or your tweets are pushing links all the time&#8230; sorry, I won&#8217;t follow you.</p>
<p>I can&#8217;t remember ever knowing something before @scobleizer. I did this time.</p>
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		<title>BT Twitter accounts</title>
		<link>http://steveellwood.com/2009/06/16/bt-twitter-accounts/</link>
		<comments>http://steveellwood.com/2009/06/16/bt-twitter-accounts/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 09:28:41 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[BT]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://steveellwood.com/?p=192</guid>
		<description><![CDATA[Following a tweet from @andypiper about a list of IBM Tweeters, I wondered if it would be a good idea to have a list of BT Twitter accounts.
As @andypiper said
although the list of &#8220;IBM*&#8221; Twitter IDs is useful, it is far from complete &#8211; there are many IBMers active here
So, I don&#8217;t feel so bad [...]]]></description>
			<content:encoded><![CDATA[<p>Following a tweet from @andypiper about a <a href="http://twitter.com/andypiper/status/2189501253">list of IBM Tweeters</a>, I wondered if it would be a good idea to have a list of BT Twitter accounts.</p>
<p>As @andypiper said</p>
<blockquote><p><a href="http://twitter.com/andypiper/status/2190050399">although the list of &#8220;IBM*&#8221; Twitter IDs is useful, it is far from complete &#8211; there are many IBMers active here</a></p></blockquote>
<p>So, I don&#8217;t feel so bad in pointing to:</p>
<ul>
<li><a href="http://twitter.com/bizexperience">@BizExperience</a> &#8211; Twitter account for <a href="http://www.btbusinessexperience.com/">BT Business Experience 2009</a> 29 June &#8211; 3 July</li>
<li><a href="http://twitter.com/BTCare">@BTCare</a> &#8211; BT&#8217;s face for residential customers</li>
<li><a href="http://twitter.com/BTBusiness">@BTBusiness</a> &#8211; BT&#8217;s face for business customers</li>
<li><a href="http://twitter.com/BTCloudApps/">@BTCloudApps</a> &#8211; integrating connectivity, bus apps, devices and service for the total cloud computing solution</li>
<li><a href="http://twitter.com/BTFresca">@BTFresca</a> &#8211; behind many of the world&#8217;s fastest growing and most successful ecommerce websites</li>
<li><a href="http://twitter.com/btinsight">@BTInsight</a> &#8211; BT&#8217;s web site for small business</li>
<li><a href="http://twitter.com/BTOpenzone">@BTOpenZone</a> &#8211; news and help for BTOZ customers</li>
<li><a href="http://twitter.com/BTServiceUpdate">@BTServiceUpdate</a> &#8211; Service status update for BT Business Broadband or phone line (see <a href="http://ow.ly/ukd3">http://ow.ly/ukd3</a>)</li>
<li><a href="http://twitter.com/BTTradespace">@BT Tradespace</a> &#8211; online community for SMEs, individual sellers and customers</li>
<li><a href="http://twitter.com/btviewpoint/">@btviewpoint</a>  -<br />
BT Viewpoint &#8211; Latest developments and trends in business communications and cloud computing</li>
<li><a href="http://twitter.com/insightsideas">@insightsideas</a> &#8211; Business insights and Ideas from BT Global Services</li>
<li><a href="http://twitter.com/ribbit">@ribbit</a> &#8211; open platform for voice/2.0 integration</li>
<li><a href="http://twitter.com/9600">@9600</a>- Andrew Back, Open Source Strategist at BT Osmosoft</li>
<li><a href="http://twitter.com/busyhobs">@busyhobs</a>-  Alan Hobson, BT Global Services</li>
<li><a href="http://twitter.com/gadgetmanmike">@gadgetmanmike</a> &#8211; Mike Hinton, Head of Service Management EMEA, BT Conferencing</li>
<li><a href="http://twitter.com/gkc/">@gkc</a> &#8211; Gary Casey</li>
<li><a href="http://twitter.com/iain_mac">@iain_mac </a> &#8211; GM for BT Business Service</li>
<li><a href="http://twitter.com/Jermolene">@Jermolene</a> &#8211; Jeremy Ruston, BT&#8217;s Open Source head lad</li>
<li><a href="http://twitter.com/Jpdenison/">@jpdenison</a> &#8211; GM for BT Systems and Innovation</li>
<li><a href="http://twitter.com/labete">@labete</a> &#8211; James Marwood, Change consultant, self protection instructor, productivity geek</li>
<li><a href="http://twitter.com/markmorrell">@markmorrell</a> &#8211; BT&#8217;s Intranet manager</li>
<li><a href="http://twitter.com/martinfaux/">@martinfaux</a> &#8211;  working on BTB&#8217;s Proactive Digital Care initiative</li>
<li><a href=http://twitter.com/mccartc3">@mccartc3</a> &#8211; Clyne McCarthy</li>
<li><a href="http://twitter.com/mcreedy">@mcreedy</a> &#8211; Michael Creedy &#8211; BT Wholesale Customer Services Network &#038; Planning</li>
<li><a href="http://twitter.com/osmosoft">@osmosoft</a> &#8211; Open source application developers</li>
<li><a href="http://twitter.com/psd">@psd</a> &#8211; Paul Downey, Internet Kitteh and author of <a href="http://thewebisagreement.com/">The Web is Agreement</a> and <a href="http://www.flickr.com/photos/psd/2918889380/">The URI Is The Thing</a>
	</li>
<li><a href="http://twitter.com/raymond_merrill">@raymond_merrill</a> &#8211; Raymond Merrill, HR Solutions specialist
</li>
<li><a href="http://twitter.com/sgt101">@sgt101</a> &#8211; Simon Thompson, chief research scientist for intelligent interactive systems</li>
<li><a href="http://twitter.com/srowney">@srowney</a> &#8211; Simon Rowney, Head of Technology Improvement</li>
<li><a href="http://twitter.com/stan1ey">@stan1ey</a> &#8211; Steve Stanley, BI Specialist within Retail Service Design</li>
<li><a href="http://twitter.com/Stewniblock">@Stewniblock</a> &#8211; Stew Niblock, works for BT Business, specializes in setting up lines, broadband and mobiles for business</li>
</ul>
<p>I&#8217;ll add any other sites/folk who identify themselves as BT on request.</p>
<p>I work for BT and I&#8217;m <a href="http://twitter.com/steveellwood">@steveellwood</a>, but highlight this blog post is not an official BT statement of policy, and was done to provide a quick link. </p>
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		<title>Thinking social media, ID and Facebook names</title>
		<link>http://steveellwood.com/2009/06/15/thinking-social-media-id-and-facebook-names/</link>
		<comments>http://steveellwood.com/2009/06/15/thinking-social-media-id-and-facebook-names/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 07:12:46 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Wordpress.com]]></category>

		<guid isPermaLink="false">http://steveellwood.com/?p=187</guid>
		<description><![CDATA[Having seen all the furore about Facebook names, I got mine.
Originally, it is http://facebook.com/steveellwood.
However, you can also find it &#8211; and me &#8211; at http://steveellwood.com/facebook.
Similarly, I&#8217;m http://twitter.com/steveellwood &#8211; but you can find me at http://steveellwood.com/twitter.
What&#8217;s interesting &#8211; to me in any case -&#160; is how I ended up with my &#8220;branded&#8221; pages.
I&#8217;d seen Paul Downey, [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 190px"><a href="http://www.flickr.com/photos/grassvalleylarry/"><img title="more than one face" src="http://farm3.static.flickr.com/2261/2629409452_bdf3c8f2e7_m.jpg" alt="Two face" height="240" width="180"></a><p class="wp-caption-text">Two face</p></div>
<p>Having seen all the furore about Facebook names, I got mine.</p>
<p>Originally, it is <a href="http://facebook.com/steveellwood">http://facebook.com/steveellwood</a>.</p>
<p>However, you can also find it &#8211; and me &#8211; at <a href="http://steveellwood.com/facebook">http://steveellwood.com/facebook</a>.</p>
<p>Similarly, I&#8217;m <a href="http://twitter.com/steveellwood">http://twitter.com/steveellwood</a> &#8211; but you can find me at <a href="http://steveellwood.com/twitter">http://steveellwood.com/twitter</a>.</p>
<p>What&#8217;s interesting &#8211; to me in any case -&nbsp; is how I ended up with my &#8220;branded&#8221; pages.</p>
<p>I&#8217;d seen Paul Downey, @psd, make a comment about facebook names. I&#8217;d a while ago added Anil Dash, @anildash to my <a href="http://friendfeed.com/steveellwood">friendfeed list</a> &#8211; to my shame, I&#8217;ll admit I&#8217;m still learning what I might do with Friendfeed, so I spotted the <a href="http://steveellwood.com/2009/06/11/so-facebook-user-names/">Facebook names</a> post I blogged about the other day.</p>
<p>In the comments about that, I saw the approach Ross Rader (@rossrader) took, <a href="http://dashes.com/anil/2009/06/the-future-of-facebook-usernames.html#comment-660965">using the link to his domain</a>. </p>
<p>I <a href="http://twitter.com/steveellwood/statuses/2114694183">twittered about this</a>, and a friend and colleague Rob Collingridge, @robcollingridge, took this up, and implemented it on his domain. I&#8217;m like &#8220;Wow, was that easy to do?&#8221;</p>
<p>Rob sticks up some instructions on his Facebook wall. Drat, my domain is hosted on wordpress.com. Maybe I need to selfhost. <a href="http://twitter.com/steveellwood/statuses/2116616104">I&#8217;ll ask</a>.</p>
<p>Another twitter friend, @akaSteve, encourages me, and kindly offers assistance. I already have hosting though, so a day later, my domain is moved, my blog is moved and upgraded &#8211; and I can point to Twitter and Facebook from my domain.</p>
<p>All because I saw something on Twitter.<br />
<em>Image Credit: <a href="http://www.flickr.com/photos/grassvalleylarry/">larry&amp;flo</a></em></p>
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		<title>What&#039;s my blog about?</title>
		<link>http://steveellwood.com/2009/05/17/whats-my-blog-about/</link>
		<comments>http://steveellwood.com/2009/05/17/whats-my-blog-about/#comments</comments>
		<pubDate>Sun, 17 May 2009 10:12:30 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Twitter]]></category>
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<p><em>Image Credit:<a href="http://wordle.net/">wordle</a></em></p>
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		<title>The Foreign &amp; Commonwealth Office &#8211; social media experts?</title>
		<link>http://steveellwood.com/2009/02/05/the-foreign-commonwealth-office-social-media-experts/</link>
		<comments>http://steveellwood.com/2009/02/05/the-foreign-commonwealth-office-social-media-experts/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 17:59:23 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Facebook]]></category>
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		<description><![CDATA[I’ve just remotely attended a really interesting presentation in London [OK, I attended remotely], by Media Snackers who talked about engaging with the young, through social media and so on.
Couple of things:
The world’s changed, and it’s not turning back
used to be their strapline &#8211; but they’re now emphasising
cheaper, quicker, sexier
as what the social media stuff [...]]]></description>
			<content:encoded><![CDATA[<p>I’ve just remotely attended a really interesting presentation in London [OK, I attended remotely], by <a href="http://mediasnackers.com">Media Snackers</a> who talked about engaging with the young, through social media and so on.</p>
<p>Couple of things:</p>
<blockquote><p><em>The world’s changed, and it’s not turning back</em></p></blockquote>
<p>used to be their strapline &#8211; but they’re now emphasising</p>
<blockquote><p><em>cheaper, quicker, sexier</em></p></blockquote>
<p>as what the social media stuff can do. Look at their site to see what they are about.<br />
 A couple of the points they raised struck me &#8211; the takeup of social media amongst the young is astonishing; they highlighted a Forrester report which segment the social media area into</p>
<ul>
<li>Creators</li>
<li>Critics</li>
<li>Collectors</li>
<li>Joiners</li>
<li>Spectators</li>
<li>Inactives</li>
</ul>
<p>and this is segmented by age &#8211; with the creatives and critics highly represented in 16-24, with spectators and inactives being preponderantly 50+ (like me!)</p>
<p>perhaps nothing too new for some of us &#8211; although there are scary figures about the change in media consumption, but something he said struck a chord. More or less:</p>
<blockquote><p><em>… a lot of people seem to be getting into the space; I mean, look at the Foreign &amp; Commonwealth Office &#8211; they’re a lot of suits, but they’re on Flickr, on YouTube, on Twitter, they blog… where are you? I mean, c’mon guys…</em></p></blockquote>
<p>I thought, that can’t be right, can it?<br />
Hmm…<br />
So, I had a brief look, and found a <a href="http://www.flickr.com/photos/foreignoffice">Flickr</a>, <a href="http://www.youtube.com/ukforeignoffice">YouTube</a>, <a href="http://twitter.com/foreignoffice">Twitter</a> and <a href="http://blogs.fco.gov.uk/roller/">blog platform</a> presence for the Foreign &amp; Commonwealth Office. It may not be exciting, but it looks like they do have a coherent social media strategy.</p>
<h3>What are you doing?</h3>
<p>If someone looks for you on Flickr, YouTube, Facebook, or Twitter &#8211; what will they find? If they search for a blog presence or social media involvement &#8211; what will they see?</p>
<p>If you&#8217;re not taking part in the conversation&#8230; it will go right on. Without you.</p>
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		<title>Social Media &amp; Knowledge Management</title>
		<link>http://steveellwood.com/2009/02/01/social-media-knowledge-management/</link>
		<comments>http://steveellwood.com/2009/02/01/social-media-knowledge-management/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 12:20:24 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[knowledge management]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://steveellwood.com/?p=167</guid>
		<description><![CDATA[
Social Media in the Enterprise
I wondered about the impact social media tools were making in knowledge management for the enterprise. We have got some very rapid growth in the takeup of the tools in my company; we have loads of wikis, internal blogs &#8211; growing use of Twitter.
I wondered about the difference between *Information* Management [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:right;margin:10px;" src="http://farm3.static.flickr.com/2127/2298815229_d97a6bedc7_m.jpg" alt="scratching head" width="160" height="240" /></p>
<h2>Social Media in the Enterprise</h2>
<p>I wondered about the impact social media tools were making in knowledge management for the enterprise. We have got some very rapid growth in the takeup of the tools in my company; we have loads of wikis, internal blogs &#8211; growing use of Twitter.</p>
<p>I wondered about the difference between *Information* Management &amp; *Knowledge* management.<br />
<br />
Thanks to a tweet from @elsua I found my way to an excellent presentation on <a href="http://www.slideshare.net/JohnBordeaux/what-i-did-presentation">Knowledge Managemen</a>t given by John Bordeaux (@JBordeaux, since you ask).</p>
<div style="width:425px;text-align:left" id="__ss_791284"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/JohnBordeaux/what-i-did-presentation" title="What I Did">What I Did</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=what-i-did-1227799445311312-8&#038;rel=0&#038;stripped_title=what-i-did-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=what-i-did-1227799445311312-8&#038;rel=0&#038;stripped_title=what-i-did-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/JohnBordeaux">John Bordeaux</a>.</div>
</div>
<p>As with many of these things, what you can take away from it depends to some extent on your organisational culture. I found it very interesting, particularly the view on</p>
<blockquote cite="John Bordeaux"><p><strong>Basic information sharing infrastucture &#8211; just do it!</strong><br />
&#8230;</p>
<ul>Enterprise search</ul>
<ul>
Democratic web publishing</ul>
<ul>
Social media! Everything 2.0</ul>
</li>
<li>
<p><em>Image Credit: </em><a title="image provider" href="http://www.flickr.com/photos/kristinb/">I am K.E.B.</a></p>
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		<title>@SouthwestAir responds to questions to La Guardia</title>
		<link>http://steveellwood.com/2009/01/29/southwestair-responds-to-questions-to-la-guardia/</link>
		<comments>http://steveellwood.com/2009/01/29/southwestair-responds-to-questions-to-la-guardia/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 14:32:00 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://shaidorsai.wordpress.com/2009/01/29/southwestair-responds-to-questions-to-la-guardia/</guid>
		<description><![CDATA[I&#8217;ve posted about corporate use of Twitter before. I like the way it can build a brand&#8217;s position and personality.
I really liked this use of a response to a question from Jaunted by the Twitter face of @SouthwestAir (Christi) &#8211; and of course, she tweeted about it.  Now, that&#8217;s a great way to use [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve posted about corporate use of Twitter before. I like the way it can build a brand&#8217;s position and personality.</p>
<p>I really liked this use of a response to a question from Jaunted by the Twitter face of <a href="http://twitter.com/SouthwestAir">@SouthwestAir</a> (Christi) &#8211; and of course, she <a href="http://twitter.com/SouthwestAir/status/1156457704">tweeted</a> about it.  Now, that&#8217;s a great way to use your Twitter account. They get it.</p>
<p><a href="http://www.jaunted.com/story/2009/1/27/225649/099/travel/LGA+Wants+to+Be+Your+Valentine">read more</a> | <a href="http://digg.com/business_finance/SouthwestAir_responds_to_questions_to_La_Guardia">digg story</a></p>
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		<title>Flock O&#039; Tweets &#8211; sorts tweeters into flocks</title>
		<link>http://steveellwood.com/2009/01/28/flock-o-tweets-sorts-tweeters-into-flocks/</link>
		<comments>http://steveellwood.com/2009/01/28/flock-o-tweets-sorts-tweeters-into-flocks/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 23:13:37 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://shaidorsai.wordpress.com/2009/01/28/flock-o-tweets-sorts-tweeters-into-flocks/</guid>
		<description><![CDATA[
Every now and then you find a little mashup that makes you go &#8220;Now that&#8217;s a good idea!&#8221;.
Flock O&#8217;Tweets is one.
Put a group of those you follow in, separated by commas: out pops a nice little RSS feed for you to consume at your leisure.
Give it a try.
read more &#124; digg story


Bookmark It



















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			<content:encoded><![CDATA[<p><a href="http://www.flockotweets.com/"><img src="http://shaidorsai.files.wordpress.com/2009/01/fot1.gif" alt="Flock O&#39;Tweets" title="Flock O&#39;Tweets" width="450" height="92" class="aligncenter size-full wp-image-153" /></a></p>
<p>Every now and then you find a little mashup that makes you go &#8220;Now that&#8217;s a good idea!&#8221;.</p>
<p><a href="http://www.flockotweets.com/">Flock O&#8217;Tweets</a> is one.<br />
Put a group of those you follow in, separated by commas: out pops a nice little RSS feed for you to consume at your leisure.</p>
<p>Give it a try.</p>
<p><a href="http://www.flockotweets.com/">read more</a> | <a href="http://digg.com/software/Flock_O_Tweets_sorts_tweeters_into_flocks">digg story</a></p>
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		<title>Will your social media engagement scale?</title>
		<link>http://steveellwood.com/2009/01/26/will-your-social-media-engagement-scale/</link>
		<comments>http://steveellwood.com/2009/01/26/will-your-social-media-engagement-scale/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 16:00:21 +0000</pubDate>
		<dc:creator>SteveEllwood</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://steveellwood.com/?p=146</guid>
		<description><![CDATA[
Do you listen to your customer?
We do &#8230; that&#8217;s what we all say. It&#8217;s what we all want to do. Sometimes, particularly in a big corporate, it gets to be a bit difficult to hear what they&#8217;re all shouting to you.
Sometimes, it might be &#8220;Thanks&#8221;; sometimes, &#8220;Can you do it tomorrow?&#8221;; it might even be [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:right;margin:10px;" src="http://farm1.static.flickr.com/201/506579282_31deb175bf_m.jpg" alt="gig audience" width="240" height="112" /></p>
<h2>Do you listen to your customer?</h2>
<p>We do &#8230; that&#8217;s what we all say. It&#8217;s what we all want to do. Sometimes, particularly in a big corporate, it gets to be a bit difficult to hear what they&#8217;re all shouting to you.</p>
<p>Sometimes, it might be &#8220;Thanks&#8221;; sometimes, &#8220;Can you do it tomorrow?&#8221;; it might even be &#8220;I want to complain&#8221;. We want to hear all of those. We want our customers to know we&#8217;ve heard them.</p>
<h2>How do they talk to you</h2>
<p>Ideally, how they want to. They can ring you, email you &#8211; hey, even write to you.</p>
<h3>What if they use Twitter?</h3>
<p><a href="http://twitter.com/SouthwestAir">@SouthwestAir</a> and <a href="http://twitter.com/ComcastCares">@ComcastCares</a> are examples where corporates engage with an audience &#8211; they look for who&#8217;s tweeting at them, and talk back to them or help them.</p>
<p>@stephenfry is an extreme example of an individual &#8211; some 63k people follow him and he follows back about 32k. He can&#8217;t hope to see everything that comes through [<a href="http://tweetgrid.com/search?q=stephenfry">replies virtually every 5-10 seconds</a>], but he does engage with his audience. [You can find me at <a href="http://twitter.com/steveellwood">@steveellwood,</a> but I only have 203 followers - but I follow 234 people!]</p>
<h3>What if they use Facebook</h3>
<p>What groups are being set up around or about your brand? Are they positive? Are they YourFirmSucks? How are you going to deal with it? If you don&#8217;t, what&#8217;s the message you&#8217;re giving? Not saying anything, is making a statement  &#8211; whether you mean it or not.</p>
<h2>Should you engage with your customers via social media</h2>
<p>If you start to, and more customers pile in, will it scale?<br />
Chris Brogan (surprisingly enough <a href="http://twitter.com/chrisbrogan">@chrisbrogan</a>) says in <a href="http://www.chrisbrogan.com/are-you-important-to-me/">Are you Important to me?</a></p>
<blockquote><p><em>No. No, it will not scale. You cannot &#8230; maintain a 1:1 relationship with every single person who interacts &#8230;  I think the same is true of using these tools within an organization. Only, the beauty is this: inside an organization, you can spread the connections out a bit. Not everyone has to talk with Tony Hsieh at <a href="http://www.zappos.com/">Zappos</a>. They might want to, but they will find that there are plenty of other great folks there.</p>
<p>Ditto Comcast. Ditto Dell. Ditto every brand that’s trying to figure out these tools and this space.</p>
<p>It will not scale, but if you want the bottom line return on investment value, you’d best remember to remind people that they’re important to you. And that’s what these tools do best.</em></p></blockquote>
<p>What are you doing to engage with your customers in social media? I&#8217;d be interested to hear.</p>
<p><em>Image Credit:<a href="http://www.flickr.com/photos/svenwerk/">svenwerk</a></em></p>
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