Archive for the ‘Social Media’ Category
New Year, New opportunities
I’m not a great believer in New Year resolutions, often finding them a trite way of setting weak aspirations; however, the happenstance of calendar dates does give an opportunity to both look back, and look forward. So these are “sort of not-resolutions”
My last year or two have been challenging in family and health terms, and some sorting out at work has been testing.
I’m fortunate both with my family and my employer – and I have much to be grateful for, so I thought I’d set out some things I’d like to do.
Blogging: I have sadly neglected my blog, for Twitter, Facebook and occasional Tumblr forays. I am going to share more content here – although I may play a little with both Medium and ghost. Some of it will be technology related; some security; some knowledge management, and some more personal… I’ll try to keep my Scottish Independence thoughts elsewhere.
Coastguard: I’m part of a Search and Rescue Team locally – I intend to work more at this and step up to a more senior team role.
Family & Friends: I intend to make more effort to leave my lovely Scottish eyrie and actually see more of people this year
- I have achieved a couple of security qualifications last year, CISSP and SCF; I intend to further my security knowledge and my general architecture knowledge
- I intend to improve my physical fitness
- I intend to do more to keep abreast of technology – particularly Internet of Things type activity and cloud based work
- I will do more outdoor activity, including regular sleeping outdoors – particularly in my hammock that I have used for 8 years on and off.
Work: I have said I’m lucky in my employer; I want to make sure I work with some wider teams in the company and build my contributions across our security and architecture team.
What about you?
Have you any aspirations/goals you’d like to share?
It’s widely acknowledged that there’s an air of sniffyness amongst some people who claim not to understand Social Media, Facebook friending and so on, and have never had accounts.
The concerns are spreading way outside “the social media bubble” and I thought it was interesting to see the contrasting of online/”real” friends in a UK TV advert for tea.
Who do you friend, and what do you share?
Someone was giving me their war stories about their personal email, and I wondered about mine. I have email coming in from 5 or 6 domains and a couple of gmail accounts. I handle it all through Google Apps For Your Domain, which does a very creditable job of icing SPAM for me. I did a quick check and in the last 30 day I received 1295 emails, no spam. Call it 40 a day.
The vast majority were notifications from Facebook/Twitter/LinkedIn, or communications from suppliers I have a relationship with [usually tagged and filtered]. I got 16 from contacts in the Coastguard; 20 from a fraternal organisation; 25 as email output from a Yahoo Knowledge Management Group. The last three could all be handled via blogs/wiki/groups.
Personally addressed email to *me*? Only for me? I got… none.
My personal contacts come to me via Facebook; via Twitter; via Skype messaging, or by SMS. I guess in those terms I really am “Thinking Outside the Inbox” as Luis Suarez would say.
I only wish my work email was as simple 🙂 – about 20 a day, about half of which requires me to do something… and about 80% of that could be dealt with better. Will SharePoint 2010 help address that? I do hope so.
How much of your email is really personal to you?
Image Credit: Owen’s
In a typically erudite post from David Cushman, he asks “What makes you share?”
While he discusses the virtues – or otherwise – of taking deliberately contrary positions, I think the highlight of the post for me is the following:
…the only way we can find others who care about the same things we do is through one or other party expressing that concern. Until you share your thoughts they have no value to you or your network. They contribute nothing to making your life better or the world a better place.
But the simple act of sharing what you care about can make change. When you share you allow others to access your thoughts and to discover you…
I mostly share to learn. The old saw is “the best way to learn something is to teach it”. I also think it’s better to make your views, interests and experience open to your peers – as it adds value to your interactions. I’m a remote homeworker, and reading my social media/shared stuff will give people a better idea of what I’m like – for good or ill…
To explicitly answer David’s questions
So what drives you to share?
The fascination of discovering what other brighter people have learned or thought – and how easy it is to learn these things.
What would make you share more?
The improving of the technology; for me it went something like delicious, blogs, my ongoing love – Twitter, and latterly posterous, bit.ly and Facebook with Selective Tweets.
So, what makes you share?
Image Credit: wlodi
Who is this masked man?
According to a work colleague, it probably should be me.
Why should you hide your identity?
To be honest, I’m not really sure. One of my colleagues said they’d like to separate their updates depending on the audience, their facebook feed being different to linkedin for example.
I was fine with that – after all, I use hashtags in Twitter to decide whether I send an update to Facebook(#fb), LinkedIn (#in) or Yammer (#yam) or none of them. Where I was puzzled was when another senior colleague said he thought most folk would probably choose to maintain different identities and say different things to different audiences.
I talk differently to my wife, and about different things; my persona is authentic, which is important so that people can build trust…I’m friends/contacts with differing groups of folk [on] Twitter, FB, LinkedIn. All bleed into each other, so I need to be “real”.
What do you share?
I’m a moderately open sharer, and you can find links to my Twitter, Posterous and Friendfeed on the blog. I’m also on LinkedIn, Flickr, and you can see loads more on flavors.me. You’ll see different things on each of them, but you’ll find the same tone. I’m me, wherever I am.
I don’t share all my KM stuff on Facebook; it would bore my Coastguard friends rigid. I don’t tell people on Yammer about a recent shout where we went to a casualty on a beach; it might not interest them. I don’t usually “friend” work colleagues on Facebook, because they are different audiences; but some I do, and I’d look pretty odd if my tone wasn’t authentic.
How many identities do *you* have?
Sorry guys, I just have this one. What about you?
Image Credit: P!XELTREE
How did a Twitter chat work?
I had a brief meeting today, about Knowledge Management.
I didn’t know where the meeting started; I didn’t know everyone who was there. I didn’t know when the meeting started – and I wasn’t invited.
How did that work then? Basically, I spotted a tweet from someone I follow that was hashtagged with #KMers. Following the link got me to the live search for the hashtag, and I was able to take part in the lively discussion – the bit that particularly interested me was the creative tension between folksonomy and taxonomy.
What’s it all about?
Chasing it up after the event, I found the excellent KMers.org site, where a group of Knowledge Management professionals
I just lucked into it. I enjoyed the section I was involved in, and I’d recommend future events.
You can see the transcript of the [Pilot Chat] Best Ideas from KM World.
If you are interested in Knowledge Management you should take a look. Maybe I’ll see you there?
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One of these is Robert Scoble, who is hugely well known – in certain circles – and has made a recent career about knowing things in this space.
I was staggered to see in his recent post Twitter’s platform shortcoming
… last week I learned that there are tons of followers who just follow you to get you to follow back
I thought everyone knew that. But then, there’s loads of stuff I don’t even know that I don’t know.
Why do *I* follow people?
I know you, you’re geographically close to me, I liked your blog post, someone I follow has @ replied with something of interest.
If you follow me, and you’re not immediately interesting, or your tweets are pushing links all the time… sorry, I won’t follow you.
I can’t remember ever knowing something before @scobleizer. I did this time.
I’ve just remotely attended a really interesting presentation in London [OK, I attended remotely], by Media Snackers who talked about engaging with the young, through social media and so on.
Couple of things:
The world’s changed, and it’s not turning back
used to be their strapline – but they’re now emphasising
cheaper, quicker, sexier
as what the social media stuff can do. Look at their site to see what they are about.
A couple of the points they raised struck me – the takeup of social media amongst the young is astonishing; they highlighted a Forrester report which segment the social media area into
and this is segmented by age – with the creatives and critics highly represented in 16-24, with spectators and inactives being preponderantly 50+ (like me!)
perhaps nothing too new for some of us – although there are scary figures about the change in media consumption, but something he said struck a chord. More or less:
… a lot of people seem to be getting into the space; I mean, look at the Foreign & Commonwealth Office – they’re a lot of suits, but they’re on Flickr, on YouTube, on Twitter, they blog… where are you? I mean, c’mon guys…
I thought, that can’t be right, can it?
So, I had a brief look, and found a Flickr, YouTube, Twitter and blog platform presence for the Foreign & Commonwealth Office. It may not be exciting, but it looks like they do have a coherent social media strategy.
What are you doing?
If someone looks for you on Flickr, YouTube, Facebook, or Twitter – what will they find? If they search for a blog presence or social media involvement – what will they see?
If you’re not taking part in the conversation… it will go right on. Without you.
I’ve posted about corporate use of Twitter before. I like the way it can build a brand’s position and personality.
I really liked this use of a response to a question from Jaunted by the Twitter face of @SouthwestAir (Christi) – and of course, she tweeted about it. Now, that’s a great way to use your Twitter account. They get it.
Do you listen to your customer?
We do … that’s what we all say. It’s what we all want to do. Sometimes, particularly in a big corporate, it gets to be a bit difficult to hear what they’re all shouting to you.
Sometimes, it might be “Thanks”; sometimes, “Can you do it tomorrow?”; it might even be “I want to complain”. We want to hear all of those. We want our customers to know we’ve heard them.
How do they talk to you
Ideally, how they want to. They can ring you, email you – hey, even write to you.
What if they use Twitter?
@stephenfry is an extreme example of an individual – some 63k people follow him and he follows back about 32k. He can’t hope to see everything that comes through [replies virtually every 5-10 seconds], but he does engage with his audience. [You can find me at @steveellwood, but I only have 203 followers – but I follow 234 people!]
What if they use Facebook
What groups are being set up around or about your brand? Are they positive? Are they YourFirmSucks? How are you going to deal with it? If you don’t, what’s the message you’re giving? Not saying anything, is making a statement – whether you mean it or not.
Should you engage with your customers via social media
No. No, it will not scale. You cannot … maintain a 1:1 relationship with every single person who interacts … I think the same is true of using these tools within an organization. Only, the beauty is this: inside an organization, you can spread the connections out a bit. Not everyone has to talk with Tony Hsieh at Zappos. They might want to, but they will find that there are plenty of other great folks there.
Ditto Comcast. Ditto Dell. Ditto every brand that’s trying to figure out these tools and this space.
It will not scale, but if you want the bottom line return on investment value, you’d best remember to remind people that they’re important to you. And that’s what these tools do best.
What are you doing to engage with your customers in social media? I’d be interested to hear.