It’s widely acknowledged that there’s an air of sniffyness amongst some people who claim not to understand Social Media, Facebook friending and so on, and have never had accounts.

There’s another group of people who leave Facebook because of privacy concerns, because they felt they had to maintain a persona, or because they feel it’s indulgent or whatever.

Back in July, I alluded to the Tantek Çelik‘s SXSW Rise of the Indie web session, where he suggested own your own content and federate/syndicate it through the FB/Twitter silos.

I’ve used  ThinkUp to track my Social Engagement, and capture posts and tweets, so I’m fairly sanguine as to what I share, and to whom.

The concerns are spreading way outside “the social media bubble” and I thought it was interesting to see the contrasting of online/”real” friends in a UK TV advert for tea.

Who do you friend, and what do you share?

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