Is This Future Shock?

musings on how technology is changing my business environment

Personal branding and blogging

with 2 comments

Sherlock Holmes

… or what happened to ShaiDorsai?

Following a personal branding/social media engagement post on Richard’s blog, I thought “Yes, fair, I ought to make it plainer who I am, and take more open ownership of my opinions”.

Another guy whose blog I read (actually, I take an RSS feed but that’s another matter), and whose posts I admire is Chris Brogan. He’s written a whole series of post, including Elements of a Personal Brand:

Build a Destination

This comes first in giving people a way to reach you, to see you, to know what you’re about. In this case, I mean giving people a website (preferably a blog), a phone number, an email account, a twitter account, a LinkedIN profile, and a Facebook profile. At minimum.

Now, I had the last 3 in my name, so it seemed churlish not to provide a recognisable blog and email address…

Get your blog a domain name

Now, I started *this blog* on WordPress.com, as it was easy – but the wordpress.com suffix takes away from my identity…

I use 1and1.co.uk, amongst others, for domain names and I ordered steveellwood.com from there. It’s about £11 a year. Initially, I just had a frame forward to my blog, but then decided I’d rather do it *properly*. I followed the instructions at the WordPress FAQ – after a moment’s hesitation, as you can’t pay for the domain upgrade until you have pointed your domain at the WordPress nameservers. That came at a cost of $10 a year.

Sort out your email

In line with WordPress’s suggestion, I used Google Apps for Your Domain to sort this out, again there are easy Google Mail configuration instructions. [It's probably easier if you don't already use GoogleApps - but if you do, you can find your configuration code at https://www.google.com/a/cpanel/YourDomainName/VerifyOwnership]

So, I can now be contacted at my domain, too. Currently I forward mail to another account, but can always find it through Google Apps email.

Why not self-host?

I have another blog (at http://shaidorsai.co.uk) which I self hosted, so I could learn about WordPress, and I may even do that at sometime.

Until then, it’s easy to use WordPress.com, and since *I* own the domain this blog now sits under I could easily point it to a self-host if I want – and WordPress.com makes it easy to export your blog to ease the transition…

Image Credit: gregwake

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Written by SteveEllwood

August 26th, 2008 at 6:56 pm