Is This Future Shock?

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Communication messages – from dog training to humans?

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attentive dog

What could you learn from a dog trainer?

This came about from the last couple of Sundays, as I have had to substitute for my wife in the dog training classes our youngest dog is going to.

You need to keep audience attention

In dog training, we do this by using treats to aid the dog’s focus; in wider life, don’t be the same as everyone else. If everyone’s doing Death by Powerpoint, and reading notes – talk without notes; look at how you’re presenting your data. If you can’t give a fast pitch… work until you can.

Consistency of Communication

In dog training, we always heel the dog at the left. Make sure your messages tell the same story; carry the branding. If they don’t, your audience is left wondering if you know your own story.

Clarity of Communication

While your audience might not appreciate one word commands “SIT!” “STAY!“, they want the message to be easy.

  • Why are they here?
  • What’s the story?
  • What do you want from them?
  • What’s the call to action?

Speak with Authority

Dogs need a firm tone. Humans need to know that you’re worth their attention; if you’re in front of them – know they want to hear what you have to tell them; know that you know best of all what you want to tell them. So, tell them, with authority; like you mean it, and you care.

Image Credit: msmail

Written by SteveEllwood

August 3rd, 2008 at 2:46 pm

Posted in communication